During past 5 weeks, Kelsey Conway, a student at the Department of Library and Information Science, Catholic University of America, took a credit-based practicum at the History of Medicine Division of National Library of Medicine for her study in Cultural Heritage Information Management. Her practicum work focused on cataloging medical advertisements and other printed promotional materials from the late 19th and early 20th centuries—all from a collection donated by William H. Helfand. While examining the materials for cataloging, she found the true value of these unique resources in providing an invaluable insight on the general public’s experience of medicine and advertisement strategies which are observable same today. She wrote a blog post of her interpretation of these resources. Her original blog post at NLM is available here at http://circulatingnow.nlm.nih.gov/2015/07/15/medical-advertisements-after-fda/. Her blog post was redistributed at ALA’s American Libraries Magazine “Latest Links” on July 16th (http://americanlibrariesmagazine.org/latest-links/).